Every book needs a back cover blurb—even if there is no back cover.
What Is a Back Cover Blurb?
We all know the importance of a good book cover design. But after you’ve grabbed a potential reader’s attention with the front cover, there’s a good chance they’ll be flipping the book around to read the blurb. The blurb is a synopsis of the book that pulls out the most important elements of the plot without giving it all away. It is also what customers who buy your book online will use to decide if they want to give your book a shot.
Your blurb needs to be written with your genre and target audience in mind—it shouldn’t focus on a romance in the story if you want to classify your book as a paranormal thriller, for example. You want to raise questions, introduce tension, and set the tone of the book. Yet, at the same time, you don’t want to expose important plot twists and ruin the reader’s experience.
Your Editor Can Help
Many authors have a hard time taking a step back and summarizing months or years of work into 150 words. It can be painful to cut out entire characters, subplots—and most of the main plot itself!—and still get the feel of the story across.
After editing your manuscript, your editor can take all of this into consideration and write a back cover blurb for you. Having just read your book cover to cover, your editor has all the information they need to pare your plot down to a short blurb of 150-200 words that will suck potential readers in.